Free Tool · Runs on your device

Cost per signed case

Your agency counts leads. Your partner counts cases. Enter your numbers to see the real cost per signed case by channel — and how much of your revenue you can’t trace. Nothing is sent anywhere.

By channel

Last month. Signed cases you can attribute to each channel.

Google Ads
$
LSA
$
Meta / Social
$
Referral / Directory
$
Other
$

Firm-wide

$

Planning estimate — editable.

The Signed-Case Loop

Six links. Each “yes” is a link that holds. Each gap is where attribution breaks.

  1. A tracking number or UTM on every source?
  2. A timestamped contact record for every inquiry?
  3. A disposition set at first contact?
  4. Held consults recorded from the calendar?
  5. A source ID that travels to the matter record?
  6. The fee joined to the source every month?

Where the next dollar should go — and shouldn’t.

Google Ads

Cost per lead—
Cost per signed case—

LSA

Cost per lead—
Cost per signed case—

Meta / Social

Cost per lead—
Cost per signed case—

Referral / Directory

Cost per lead—
Cost per signed case—

Other

Cost per lead—
Cost per signed case—
Ad money you’re allocating blind (spend at risk)—

Get the worksheet.

The Attribution Worksheet turns the numbers above into your first closed-loop report — Google Sheet and .xlsx, built around the Signed-Case Loop.

Get the worksheet to turn these numbers into a repeatable monthly report.

This tool runs on your device and shows its work. Figures are planning estimates built from what you enter, not measured ShiFt results, and no result is a guarantee of recovered revenue. Claim disclosures · Methodology