Privacy Policy

ShiFt uses first-party analytics to measure site usage and conversion events. Analytics data may include pages visited, interaction events (such as calculator starts, CTA clicks, and demo submissions), referral source, browser type, and approximate location derived from IP address.

We do not use session-replay tools that capture keystrokes or form field contents. Raw IP addresses are not stored beyond the session required for analytics processing.

Analytics and marketing tracking are loaded based on your consent choices. Essential cookies and first-party analytics required to operate the site run without separate consent. You may withdraw consent at any time by using the preference controls on the site or by contacting us at the address in §13.

We record a consent status signal with every analytics event. Consent withdrawal suppresses further non-essential data processing. Previously processed data is handled under the retention schedule in §11.

The revenue leak calculator collects numeric business inputs (such as monthly call volume, close rate, and average job value). These inputs are used only to generate your on-screen estimate and, if you submit a strategy-call request, to inform that conversation.

Calculator inputs are not stored permanently unless you explicitly submit them as part of a lead or contact request. We do not associate calculator inputs with personal identity unless you voluntarily provide contact details in the same session.

If you call the ShiFt demo line or submit a mock lead, the following data may be collected: phone number (if provided), first name (optional), interaction timestamps, qualification responses, and booking outcome.

Demo data is used to operate the demonstration, measure system performance, and (if you consent) follow up with a strategy call. Demo data is not used for advertising targeting without explicit consent.

If you provide a phone number and consent to SMS, we may send you a timestamped recap after your demo interaction and, if you requested follow-up, a strategy-call booking link.

You can stop SMS at any time by replying STOP. Message frequency depends on your interaction. Standard message and data rates may apply. We do not share your phone number with third-party SMS marketers.

ShiFt uses third-party processors to operate its services. Categories of processors include: cloud hosting providers, telephony and SMS providers, calendar and scheduling services, analytics platforms, and CRM infrastructure.

We enter into data processing agreements with processors that handle personal data. Processor arrangements are reviewed when material services change. You may request a summary list of current processor categories by contacting us at the address in §13.

We retain personal data for as long as necessary to operate the services you requested, comply with legal obligations, and resolve disputes. General retention periods:

• ·Calculator inputs (no contact submitted): session only.
• ·Demo call and SMS data: up to 24 months from last interaction, unless a shorter period is required.
• ·Lead and booking records: up to 36 months, or the period required for the relevant engagement, whichever is longer.
• ·Analytics event records: aggregated after 13 months; raw event logs retained up to 25 months.

Depending on your jurisdiction, you may have the right to access, correct, delete, or port your personal data, and to object to or restrict certain processing. To make a rights request:

• →Email privacy@shiftnow.iowith “Data Request” in the subject line.
• →We will respond within 30 days of receiving a verifiable request.
• →Deletion requests are subject to legal hold and record-keeping obligations.

Demo calls placed to the ShiFt demo line may be recorded. The AI system discloses recording at the start of every call. Recordings are used to improve system quality, train and evaluate AI response accuracy, and demonstrate system performance to clients.

Recordings are retained for up to 24 months. You may request deletion of a specific call recording by providing the approximate date and time of the call to privacy@shiftnow.io.

ShiFt's automated intake flows are not designed or approved for collecting sensitive personal data including but not limited to: protected health information (PHI) under HIPAA, financial account numbers, government-issued ID numbers, biometric data, or information about minors.

Do not submit sensitive personal data through any ShiFt web form or demo flow. If sensitive data is received inadvertently, it is not processed for commercial purposes and is deleted as quickly as practicable.

ShiFt's standard automated intake flows are not HIPAA Business Associate Agreement (BAA)-covered services unless a separate BAA is executed in writing with eWorkForce Technologies, Inc. Clinic clients must not configure ShiFt intake flows to collect protected health information without an executed BAA and appropriate technical safeguards.

Law-firm clients must not configure intake flows to collect privileged attorney-client communications or information that would constitute legal advice. ShiFt intake flows are not a substitute for legal intake conducted by a licensed attorney.

To request deletion of your data, email privacy@shiftnow.iowith “Deletion Request” in the subject line. Include the phone number or email address associated with your interaction so we can locate your records.

We will confirm receipt within 5 business days and complete verifiable deletion within 30 days, except where legal hold, regulatory obligation, or legitimate business interest requires retention.

Questions about this policy or data practices may be directed to: