For Roofing CompaniesRented leads run out.The machine you own compounds.
Storm season fills the phones. Lead sellers sell the same homeowner to five roofers. ShiFt builds you a machine that answers first, follows up every time, and is yours for good.
Free · takes 2 minutes · no email needed
The shared-lead trap
You paid for that lead.
So did four other roofers.
Shared leads race to the bottom. The homeowner picks whoever calls back first. And next month, you buy the same list again.
The lead seller's business
They keep the machine. You just pay to use it. Every dollar you spend makes their asset stronger — and when you stop paying, the phone goes quiet.
Your business
Own yours instead, and every storm season builds on the last one. Your list. Your reviews. Your follow-up. Your record of what made you money.
The lead sellers keep the machine. You just pay to use it. Own yours instead, and every season builds on the last one.
The machine at work
Hail hits at 2 AM.
Your phone answers. You wake up booked.
Every call answered in seconds. Every homeowner followed up — that night, the next day, the next week. Nobody slips through because you were on a roof.
What you get
One machine. Four jobs. Yours.
Answers
Every call and form gets a response in seconds — nights, weekends, storm weeks.
Follows up
Every homeowner hears back until they book or say no. No lead dies in a voicemail.
Books
Inspections land on your calendar without phone tag.
Shows the money
You see which jobs came from where — down to the dollar.
Renting builds their business. Owning builds yours.
The build quality
This is the machine we build.
Built by ShiFt for Titan — figures client-attributed and audited.
Three ways in
Every path ends the same way: you own it.
Path one
Own it outright
Buy it once. It's yours from day one.
Path two
Own it on terms
Spread the cost. The deed still lands with you.
Path three
Own it, we run it
You hold the deed. We drive the machine.
The plan comes first. Then a real price for your business.
Why it matters
Roofing is one of the most lead-driven trades in home services, and one of the most vulnerable to slow response. A homeowner who just had hail damage is usually calling multiple contractors simultaneously. The first company that responds with a human-quality answer, qualifies the job, and schedules an inspection wins the opportunity. Companies that respond an hour later are competing for the ones the first caller did not close.
Storm events create concentrated demand windows that roofers either capitalize on fully or miss almost entirely. During a busy storm week, an owner-operator or small crew is on the roof all day and physically cannot answer every call. A response system that covers every inbound automatically — asking about the damage, capturing the address and contact details, and booking the inspection — means the company captures demand at full volume regardless of where the team is.
The other half of the problem is follow-up. Most roofing leads that do not convert on first contact are not permanently lost. They stall because no one follows up consistently. A homeowner who said they would think about it and then heard nothing for a week will often book with the next company that checks in. Automated follow-up sequences across SMS and email over the following days recover a meaningful share of those stalled leads without requiring the owner to manage a manual callback list.
Attribution matters more in roofing than most contractors realize. Storm chasers, door-to-door canvassing, Google ads, referral programs, and lead portals all produce calls. Without a system that connects each call to its source and each source to a closed job, it is impossible to know which channels are worth the investment. The attribution layer is what transforms a marketing expense into a marketing asset.
The move
Find your leaks. Get your plan. Own the fix.
Free · takes 2 minutes · no email needed