2x+ Your Appointments.Zero Additional Ad Spend.
Experience mode
Standard mode simplifies the story for an audience. Scientific mode exposes the math and assumptions.
Baseline Inputs
Starts with industry benchmark averages. Replace any field with your actual numbers.
| BASELINE | SHIFT OPTIMIZED (Net New) | TOTAL | |
|---|---|---|---|
| Ad Spend | $25,000 | $0 unchanged | $25,000 |
| Appointments | 24 | 15 | 39 |
| Revenue | $48,000 | $29,819 | $77,819 |
| Marketing ROI | 2x | 1x | 3x |
Executive Dashboard - Standard View
Your 6-Link Revenue Opportunity Map™
Combined view shows appointment and revenue KPIs together. Attribution + Decisions contributes modeled Decision Value rather than direct appointments.
| Link | Appointments | Revenue | Decision Value |
|---|---|---|---|
6+3 / 9 | $12,472$5,766 / $18,238 | n/a | |
5+5 / 10 | $9,701$9,866 / $19,567 | n/a | |
4+2 / 6 | $7,937$3,261 / $11,198 | n/a | |
4+4 / 8 | $8,315$7,431 / $15,746 | n/a | |
3+2 / 5 | $6,047$3,494 / $9,542 | n/a | |
2, / 2 | $3,528$1,125 / $3,528 | $1,125 |
Results are modeled estimates based on the assumptions entered. Actual performance depends on lead quality, market conditions, offer strength, sales execution, response coverage, and implementation quality. Calculator output is Calculator-Assumption Input for a Revenue Leak Scan, not verified evidence.
Get your revenue leak breakdown
Send yourself the numbers above plus the zone-by-zone lift model. No spam, just your results.
Quick answers
Revenue Leak Calculator, answered.
The Revenue Leak Calculator™ estimates the economic opportunity inside gaps in the Revenue Chain. It uses business inputs such as lead volume, appointment performance, close rate, average customer value, and other approved assumptions to model the possible revenue impact of improving conversion.
The Calculator uses the business inputs required by its current model, which can include lead or inquiry volume, appointments, close rate, average customer or matter value, gross margin, marketing spend, and related conversion assumptions. The interface should identify which values came from the user and which values, if any, are benchmark assumptions.
No. Revenue Leak Calculator results are modeled estimates based on the inputs and assumptions used in the calculation. They are planning tools, not measured client results or guarantees. Actual recovered revenue should be measured after a repair is implemented using consistent before-and-after definitions and attribution.
No. Faster response reduces one source of leakage, but results also depend on lead quality, qualification, follow-up, booking, the offer, sales capacity, and other factors. Speed-to-lead should be measured as part of the complete Revenue Chain rather than treated as a standalone guarantee.