Sarah Martinez
Director of Revenue Operations
Revenue ops architect who scaled booking systems from 10 to 1,000+ daily leads. Specializes in qualification scoring, CRM integration, and attribution modeling. 8 years in appointment-driven sales ops.
Sarah Martinez's work at ShiFt focuses on translating operating experience into practical systems. Whether building revenue infrastructure, designing qualification logic, or writing guides on speed-to-lead and owned growth systems, the core principle is the same: clarity and repeatability. Real businesses depend on these systems, so the work must be precise, tested, and built on evidence rather than theory.
Beyond ShiFt, Sarah Martinez contributes to the ShiFt blog, answer hub, and various research projects that help appointment-driven businesses understand how to own their acquisition infrastructure and measure the revenue impact of speed, qualification, and attribution.
Areas of expertise
- Revenue Operations
- Lead Qualification
- CRM Integration
- Attribution Modeling
- Sales Workflow Automation
- Data Pipeline Architecture
Known for
- Scaled 100+ company lead response systems
- Built qualification scoring models
- Revenue attribution frameworks
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