Before/After Revenue Chain Scorecard

Loop Step

Verify

Role

template

Purpose

Provide a consistent side-by-side comparison of baseline performance and post-repair performance across all six Revenue Chain links, so improvement (or its absence) is legible without cherry-picking.

Governing Principle

The Scorecard must NOT imply causation merely because a metric improved after a change. It presents change honestly alongside the confounding variables that could also explain it, and separates measured actuals from modeled estimates.

Comparison Columns

• METRIC
• BASELINE_PERIOD
• BASELINE_VALUE
• POST_REPAIR_PERIOD
• POST_REPAIR_VALUE
• ABSOLUTE_CHANGE
• PERCENT_CHANGE
• TARGET
• STATUS
• DATA_CONFIDENCE
• NOTES

Organized By Link

Note

Metrics are grouped by all six links so the whole chain is visible, not a single flattering number.

Per Metric Views

• BEFORE
• AFTER
• TARGET
• VARIANCE
• TREND
• CONFIDENCE

Causation Discipline

Rule

Improvement after a change is correlation, not proof of causation. The Scorecard requires the confounding-variables section to be completed before any 'the repair worked' language is used.

Confounding Variables

other major changes during the period; advertising changes; staffing changes; seasonality; pricing changes; source-mix changes; data-quality changes; other confounding variables

Measured Vs Modeled

Rule

Baseline and post-repair values are measured actuals (per RLR-35). Any modeled figure (e.g. Calculator opportunity, RLR-05) is shown in a clearly separate, labeled column and never summed into a measured result.

Measured

Actual values from the systems of record.

Modeled

Estimated/planning figures, labeled ESTIMATE.

Status Vocabulary

• improved_hold
• improved_not_held
• no_change
• regressed
• insufficient_data

Quality Standard

What To Measure

Baseline vs post-repair values for each affected KPI, with absolute and percent change, target, status, and data confidence.

Data Required

Baseline values (RLR-03/RLR-39), re-measured values (RLR-42), targets (RLR-39), and the confounding-variables log for the period.

How To Interpret

Read change against target AND confidence AND confounders. A large percent change at LOW confidence or amid major confounders is not evidence of a working repair.

Action That Follows

Feed the per-metric status into the Closure Checklist (RLR-45) and the RLR-39 entry; only measured, confident, confounder-checked improvement supports CLOSED.

Owner

The repair owner named on RLR-39.

How To Implement

One row per affected metric under its link; fill every comparison column; complete the confounding-variables section before writing conclusions.

How To Test

Verify baseline and post-repair periods are comparable and that values reproduce their RLR-35 definitions.

When To Remeasure

Populated from the RLR-42 14/30-day checks; longer-horizon regression is watched via RLR-39 MONITORING.

How To Know It Improved

The metric shows a beyond-noise improvement toward target at adequate confidence, with no confounder that better explains it.

Compliance Guardrail

The Scorecard displays only data permitted under the business's privacy and retention policy and does not expose personal data beyond what the comparison requires; jurisdiction- and industry-specific rules are applied by the operator.

Integrates

Baseline From

RLR-03; RLR-39

Remeasure From

RLR-42

Definitions From

RLR-35

Feeds Closure

RLR-45

Feeds Recovery

RLR-44