Find out how ready your website is to generate organic leads
Get your Organic Lead Readiness Score — a fast SEO, AEO and GSO snapshot showing what is helping, what is missing, and what to fix first.
Get your Organic Lead Readiness Score
Enter your website URL and get a fast SEO/AEO/GSO snapshot showing what is helping, what is missing, and what to fix first.
Scan uses public website signals only. No login or analytics access required.
What the audit checks
Five categories weighted by their impact on organic lead generation.
- HTTPS / secure connection
- robots.txt access
- sitemap.xml presence
- Canonical tags
- Title tag clarity and length
- Meta description presence
- H1 structure
- Viewport meta
- FAQ schema / structured answers
- JSON-LD presence
- Direct answer readiness
- Canonical clarity
- llms.txt presence
- Open Graph tags
- Structured data coverage
- Entity / brand signals
- Internal link structure
- Conversion path clarity
- OG meta for sharing
- Description for snippets
Category weights
Modern organic search is three channels
Buyers no longer only use Google. They ask AI tools, trigger AI Overviews, and get answers from generative search before they ever click a link. This audit checks all three.
Search engine optimisation
Traditional SEO ensures your site is technically clean, your pages are clearly structured, and your content matches what your buyers are searching for. Without it, none of the other channels work at their potential.
Answer engine optimisation
AI answer engines — Google AI Overviews, Perplexity, Bing Copilot — extract direct answers from pages. AEO ensures your site is structured so these engines can pull, cite and display your expertise where your buyers are actively asking questions.
Generative search optimisation
Generative search (ChatGPT, Claude, Gemini) now includes brand and product mentions in conversational responses. GSO builds the entity signals, structured data, and citation patterns that help AI systems represent your brand accurately when buyers ask for recommendations.
What your score means
Scores are directional. They prioritise opportunities, not guarantee outcomes.
Strong
Solid foundation. Optimisation can compound your organic lead gains.
Good but incomplete
Some strong signals, but clear growth gaps remain.
Leaking opportunity
Several gaps may be limiting organic lead capture.
Under-optimised
The site likely needs technical, content, and answer-readiness work.
High-friction
Search and AI visibility are likely being held back by significant gaps.
Built for business owners and growth teams who want more organic leads
This tool is most useful when you suspect organic is underperforming, when you are about to invest in SEO, or when you want to understand how AI search is representing your business.
- Service business owners wondering why organic traffic is not converting into enquiries
- SaaS founders who want to know if their site is visible to AI-powered search
- Agency owners who need a fast readiness check before recommending SEO investment
- B2B operators building an owned demand engine instead of relying on paid ads
- Marketing managers looking for the highest-leverage organic fixes to prioritise
- Growth teams who want to close the gap between organic visits and booked calls
Run the scan
Find and fix the gaps that are stopping organic leads from compounding.
Get your Organic Lead Readiness Score
Enter your website URL and get a fast SEO/AEO/GSO snapshot showing what is helping, what is missing, and what to fix first.
Scan uses public website signals only. No login or analytics access required.
Frequently asked questions
How does the scan work?
The widget fetches your homepage and a small set of public files (robots.txt, sitemap.xml, llms.txt) using only publicly accessible HTTP requests. It extracts visible signals — title tags, meta descriptions, schema markup, heading structure, HTTPS status — and runs them through a scoring model weighted across five categories. No login, no analytics access, no private data.
Is the score accurate?
The score is directional. It uses public signals only, which means it cannot account for everything a full audit would cover (Google Search Console data, keyword rankings, backlink profile, Core Web Vitals, crawl budget). Think of it as a prioritised starting point, not a definitive performance report.
What is the difference between SEO, AEO and GSO?
SEO optimises your site for traditional search engines like Google and Bing. AEO (Answer Engine Optimisation) structures your content so AI answer engines can extract and display it directly. GSO (Generative Search Optimisation) builds the brand entity signals that help conversational AI tools like ChatGPT and Perplexity represent your business accurately when buyers ask for recommendations.
What happens after I submit my email?
You receive the full mini-report in your browser immediately and a summary is sent to your inbox. ShiFt may follow up with practical growth recommendations. You can unsubscribe at any time. We do not share your data with third parties or access any private systems without your explicit permission.
What does a low score mean?
A low score means your site is likely missing signals that help search engines and AI platforms find, understand and present your business to buyers who are actively looking for what you offer. It does not mean your business has a problem — it means there is a clear optimisation opportunity that ShiFt can help you act on.
How is this different from other free SEO tools?
Most free SEO tools focus on technical metrics in isolation. This audit scores across all three modern search channels — SEO, AEO and GSO — and frames results in terms of organic lead readiness, not just crawl health. It is designed to help you understand whether your site is ready to capture buyers who are in motion right now.