Marketing Attribution Software for Contractors
You're Spending Money on Marketing. Do You Know What's Actually Working?
ShiFt traces every lead from the source that generated it through to the job it became and the revenue it produced. Cut the waste. Double what works.
Lead-to-revenue attribution
You're Spending Money. Do You Know What's Working?
“My agency sends me a report every month. It shows impressions, clicks, and cost per lead. I still have no idea which campaigns are actually getting me jobs.”
- Your Google Ads rep shows you click data. You want job data.
- Your Facebook manager shows you impressions. You want revenue.
- Your agency shows you cost per lead. You want cost per booked job.
Clicks are not jobs. Leads are not revenue. The only number that matters is what came back for every dollar you spent.
What Marketing Attribution Actually Means for a Contractor
Attribution means connecting cause to effect: this campaign generated this lead, which became this appointment, which turned into this job, which paid this invoice. When you have attribution, you know which channel deserves more budget, which is wasting money, what your real cost per acquired customer is — not cost per click — and whether last month's ad spend made you ten times return or three times. Without it, you're managing spend by gut feel and agency reports that stop at the click.
How ShiFt's Attribution Layer Works
Source Tracking
Every lead — call, form, chat, SMS — is tagged with its source: the Google campaign, the Facebook ad, the referral partner, the organic search term, or the direct visit. ShiFt captures this at the point of contact, not retroactively.
Lead-to-Appointment Matching
When a lead books an appointment, ShiFt matches the booking back to the source that generated it. You see, in real time, which campaigns are filling your calendar and which are generating enquiries that never convert.
Appointment-to-Revenue Reconciliation
When a job closes, ShiFt reconciles the invoice value back to the original lead source. Your revenue data connects to your marketing data. Every dollar has a source. This is the number your agency cannot give you.
Call Attribution
For contractors where most leads come in by phone, call attribution assigns each inbound call to its marketing source — the specific campaign, keyword, or page that triggered the call. You know which phone calls turned into revenue, not just which ads generated calls.
What You Can See — and What to Do With It
One view. Every source. Revenue reconciled daily.
| Source | Leads | Bookings | Jobs | Revenue | Cost | ROI |
|---|---|---|---|---|---|---|
| Google Ads | 14 | 9 | 7 | $38,400 | $3,200 | 12× |
| 22 | 6 | 3 | $8,100 | $2,800 | 2.9× | |
| Referrals | 5 | 5 | 5 | $21,000 | $0 | ∞ |
You can see where to cut. You can see where to invest. You own this data — forever.
Closed-Loop Attribution vs the Agency Report You're Getting Now
| Feature | Typical Agency Report | ShiFt Attribution Layer |
|---|---|---|
| What it shows | Clicks, impressions, cost per lead | Leads, bookings, jobs, revenue by source |
| Data source | Their ad platform only | Ads + CRM + calls + calendar + invoices |
| Tells you which campaigns make money | No | Yes |
| Updated | Monthly report | Daily reconciliation |
| Who owns the data | Them — stop paying and it disappears | You — export it, keep it, use it forever |
| Cost per acquired customer | Not calculated | Calculated per campaign, per channel |
Revenue Attribution by Trade
Revenue Attribution for Roofing Companies
Storm campaigns, Google LSA, referrals — roofing has the most complex marketing mix of any trade. ShiFt shows you which source generated each job and what it cost to acquire it.
Revenue Attribution for HVAC Contractors
Seasonal spend spikes distort your numbers. ShiFt reconciles summer and winter campaigns separately so you see true seasonal ROI — not blended data that hides the winners.
Revenue Attribution for Plumbers
Plumbing runs on emergency calls and referrals. ShiFt attributes emergency calls to their source and tracks referral value so you know where to invest in your referral programme.
The System We Built Them. The Results They Own.
2,847
Leads captured
$3.4M
Revenue traced through the system Titan owns
36 months
Reconciled daily, audited quarterly
Titan's data. Titan's system. They own every row of it — not a rented agency report.
Common questions about marketing attribution for contractors
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