Weekly Revenue Chain Operating Review

Id

RLR-38

Link

6

Link Name

Attribution + Decision Intelligence

Role

sop

Loop Step

Verify

Purpose

Convert the Revenue Chain Framework into an ongoing management operating discipline: a concise weekly review that finds the current leak, quantifies it, assigns an owner, and sets a verification date. Once systems are mature the review is designed to run in roughly 20-30 minutes.

Governing Principle

This is a decision meeting, not an activity meeting. It focuses on exceptions, decisions, owners, and economic impact — not a recitation of everything that happened. If a link is on-track, it is skipped. Time goes to the leak that costs the most and the decision required to fix it.

Time Budget

Approximately 20-30 minutes once the dashboard and definitions are mature.

Focus Questions

• WHAT CHANGED?
• WHERE IS THE LEAK?
• WHAT IS IT COSTING?
• WHAT ARE WE DOING ABOUT IT?
• WHO OWNS IT?
• WHEN WILL WE KNOW IF THE FIX WORKED?

Agenda

Per Issue Record Fields

• LINK
• METRIC
• BASELINE
• CURRENT
• TARGET
• VARIANCE
• ECONOMIC_IMPACT
• ROOT_CAUSE_HYPOTHESIS
• ACTION
• OWNER
• DUE_DATE
• VERIFICATION_DATE
• STATUS

Per Issue Record Note

For every identified issue, record all thirteen fields. ECONOMIC_IMPACT is tagged measured or modeled; ROOT_CAUSE_HYPOTHESIS is explicitly a hypothesis until verified; STATUS uses the Repair Plan vocabulary (planned / implemented_unverified / verified_closed / reopened).

Integrates

Kpi Dictionary

RLR-35

Dashboard

RLR-36

Decision Matrix

RLR-37

Repair Plan

RLR-39

Integration Note

The review reads the Dashboard (RLR-36), speaks the KPI Dictionary (RLR-35) definitions, makes source/process calls with the Decision Matrix (RLR-37), and updates the Revenue Leak Repair Plan (RLR-39). It references the verification library (RLR-41 QA, RLR-42 re-diagnostic, RLR-43 before/after, RLR-44 recovered revenue, RLR-45 closure) rather than recreating it.

Anti Pattern

Note

The Weekly Review must not become a generic activity or status meeting. Avoid round-robin activity reports, vanity top-line without margin, discussion of on-track links, and reopening decisions that already have owners and verification dates. If it cannot name the current leak, its cost, its owner, and its verification date, the review failed.

Prohibited

activity round-robin with no decision; celebrating unreconciled top-line revenue; reviewing on-track links in detail; declaring a leak closed without a re-measurement; leaving an issue with no owner or verification date

Closed Loop

Note

The review is where the loop is enforced weekly: decisions made here feed source allocation back to Link 1 and process repairs back to the leaking link, and every repair carries a verification date so 'installed' is never mistaken for 'closed'.

Measured Vs Modeled

Rule

Economic impact and outcomes discussed are tagged MEASURED (reconciled) or MODELED (Calculator estimate). Recovered revenue is only counted when a leak is verified_closed on the Repair Plan — never on installation.

Compliance Guardrail

The review handles attribution, revenue, and personal data under the business's privacy, retention, and consent policy, does not circulate more personal/financial data than the decision requires, and respects opt-out/suppression constraints. Jurisdiction- and industry-specific requirements are applied by the operator.

What To Measure

Weekly: what changed on the six-link dashboard, where the current leak is, its economic impact (measured or modeled), the status of active repairs, and whether prior repairs verified closed against baseline.

Data Required

The current Revenue Chain Dashboard (RLR-36), open Repair Plan (RLR-39) entries, the latest attribution-confidence level (RLR-33), and any pending decisions for the Matrix (RLR-37).

How To Interpret

Treat every off-track metric beside its confidence level and target. Spend time on the highest-cost leak and the decision it requires; skip on-track links. A repair is progress only when its verification date arrives and the re-measurement passes.

Action That Follows

Assign or confirm an owner and next action for the highest-priority leak, make any pending source/process decision with RLR-37, and set/confirm verification dates on the Repair Plan (RLR-39).

Owner

A named commercial/RevOps leader chairs the review; each issue leaves the meeting with a single accountable owner.

How To Implement

Schedule a fixed weekly slot, open the dashboard, walk the ten-item agenda focusing on exceptions, record each issue with the thirteen fields, and update the Repair Plan before the meeting ends.

How To Test

Run one review end-to-end and confirm it produced a named highest-priority leak, an economic impact, an owner, an action, and a verification date for each open issue within the time budget — and that no on-track link consumed meeting time.

When To Remeasure

Weekly cadence; each repair's verification date drives its own 14/30-day re-measurement (RLR-42) and closure check (RLR-45).

How To Know It Improved

The operating discipline is working when leaks are named, costed, owned, and verified week over week, decisions feed back to Link 1 and the leaking link, and recovered revenue is only claimed on verified closure — not when the meeting simply happens.